Just Sold: How Correct Pricing and Macro Marketing Sold 1090 Kenway Drive in Watkinsville
How do you sell a home that didn’t sell with another agent?
Start with the right price, then market it everywhere buyers are looking. That’s how 1090 Kenway Drive in Watkinsville, GA went from overpriced and overlooked to sold.
Every seller wants top dollar. But when a home is priced above what the market will pay, buyers don’t make lower offers. They simply move on. That’s exactly what happened with 1090 Kenway Drive in the Sagamoor Hills community of Oconee County, until we changed the plan.
Here’s the full story: the situation, the strategy, and the result.
#1: The Situation
1090 Kenway Drive is a beautifully renovated 4-bedroom, 3-bath ranch on 2.63 acres in Watkinsville. It had a lot going for it:
- A full renovation with custom cabinetry, new countertops, appliances, and a large kitchen island
- New wood floors, a custom iron railing, and a wood feature wall
- A main-level primary suite, plus a bedroom and bath downstairs
- A corner lot with mature trees, a deck, an outbuilding, and a carport
But it had been listed with another agent at a price that was simply too high. Buyers saw the number, compared it to the competition, and kept scrolling. A great home was sitting, and every week on the market made it harder to sell.
#2: The Strategy
When the seller relisted with me, we focused on two things: the right price and the right exposure.
Step 1: Correct the price
We sat down with the real market data, including recent comparable sales and the homes it was actually competing against, and priced it at true market value. That took courage on the seller’s part. He came down significantly, and it was the single most important decision in this sale.
Today’s buyers are informed and patient. Overpriced homes get waited out; correctly priced homes get attention.
Step 2: Lead with video
Before anything else, we launched with video marketing, so buyers could walk through the home and feel the renovation and the acreage before ever booking a showing.
Step 3: Market it everywhere buyers are looking
We then built a full digital campaign around the listing:
- Blog posts written to show up in Google and AI search
- Google advertising
- YouTube advertising
- Instagram advertising
- Facebook advertising
Step 4: Take it from micro to macro
My broker, Ansley Christie’s International Real Estate, brought a strong local network. I built on that by taking the home from a micro network to a macro network, putting it in front of buyers well beyond the immediate area. Local reach plus wide exposure meant more of the right buyers saw it.
#3: The Result
1090 Kenway Drive is SOLD. 🎉
Same home. Same renovation. Same 2.63 acres. What changed was the price and the marketing, and that’s what moved it from sitting to sold.
What This Means If Your Home Isn’t Selling
If your home has been sitting, it’s rarely the house. It’s almost always one of three things:
- Price: Buyers compare everything. If yours is above market value, they’ll skip it. (NAR’s research tracks how closely buyers watch pricing and days on market.)
- Presentation: Buyers want move-in ready, or a price that reflects the work.
- Exposure: A great home that no one sees won’t sell. Video, search, and social advertising put your home where buyers actually shop, on sites like Realtor.com and across social media.
Frequently Asked Questions
Why didn’t my home sell with my last agent?
The most common reasons are overpricing and limited marketing. A fresh look at pricing based on current comparable sales, plus a stronger marketing plan, can make all the difference.
Should I lower my price or change agents?
Sometimes both. Price matters most, but it has to be paired with a marketing plan that actually reaches buyers. Video, search, and social exposure can widen your buyer pool significantly.
What marketing does Traci Nelson use to sell homes?
Every listing starts with video, then blog posts, Google, YouTube, Instagram, and Facebook advertising, AI usage, plus Ansley Christie’s International Real Estate’s local and global networks.
Is Your Home Sitting on the Market?
If your home has been listed without results, or you want to get it right the first time, let’s talk. I’ll show you exactly how I’d price it and market it.
Call or text Traci Nelson at 706-818-4168.
Traci Nelson, REALTOR® | Ansley Christie’s International Real Estate | Serving Georgia’s Lake Country and Oconee County
